Nissan Group is a Japanese multinational automobile manufacturer. Its headquarter lies in Nishi-ku, Yokohama, Japan. Its history can trace back to the inception of the 20th century. In 2014, it was the largest car manufacturer in North America. Nowadays it lists as the sixth around the world. It is also competitive in the Ev sector. The number of employees reaches over 13,000. Its annual production has surpassed 4 million. Its total asset reached over 16 trillion$ in 2020.
It was founded by Masujiro Hashimoto. It launched its first car-DAT in 1914. In the following years through the 1920s, the company changed many names. It produced mainly trucks and light vehicles. In 1931, it produced a new first smaller car- Datsun Type 11. Between the 1930s to 1950s, it strengthened cooperation with other large enterprises. It realized a huge need for small cars in overseas markets like Australia and America. Therefore it started to enter the global market in the late 1950s. By the end of the 1950s, it had exported over 1 million vehicles. It produced many small and sports cars with good performance like the 411 series, the Datsun 510, and the Datsun 240Z.
Its business covers family sedans, minivans, trucks, and SUVs. Automotive products include trucks and electric and autonomous vehicles. When it comes to trucks, the Nissan Titan was regarded as the best full-size truck by edmund.com. Its standard is higher than others in the competition providing more horsepower. In 2010, the company launched the first mass-market,all-electric vehicle-the LEAF. Till mid-January 2014, the total sales volume of LEAF reached 100,000. It accounts for 45% EV market. It is still the top-selling pure electric vehicle. Its brands include Nissan, Datsun, Infiniti, and Nismo. It has sold its luxury models under the Infiniti brand since 1989.
Besides the final product, Nissan parts like brakes, and oil filters are very important for owners. Friction for Nissan parts is unavoidable for owners. So it also provides genuine Nissan Parts for clients' needed. With the development of E-commerce, it also develops online business, including OEM Nissan online parts. It tries to develop a convenient environment for busy customers to buy OEM Nissan online parts.