Scion Parts

About Scion

Scion is a defunct marque of the American automobile manufacturer Toyota. It was developed as a young brand to connect the upper of its parent company. Its targeted customer is the youth. The average age of the buyers was the lowest at that time in the industry. It was 39. Its concept was to improve constantly to keep these cars fresh. But it canceled everything and rolled everything under the Toyota name in 2016.

It was launched in 2003 with two models, the xA and xB. xB was the strongest seller. They sold themselves as cool and hip. Both of them have uncommon features that made each unique. Therefore it could appeal to more youthful consumers. That's because they wanted to stay from the norm. After its launch of them, it decided to create limited edition vehicles. The numbers were decided by this company. It tries to create a buzz for the brand name with its exterior colors tending to be loud or bright hues. Its product line and the scarcity of vehicles were very popular, they were sold out quickly. Consumers are fond of their good performance. Its peak came three years later. However, these two models were replaced later without a redesign for many years. Scion started business in domestic America to Canada. During its existence in the North American market, it mainly sold eight small vehicle models including Fr-S and xD. The FR-S is targeted at entry-level sports cars for a driver who wanted an everyday car as well. In 2014, it introduced the TC TRD edition.

Masterpieces of Scion

Scion took the pure price market. It means alleviating all negotiations between customers and sales associates. The purchase price was simply to be the money you paid. Its vehicles would be offered in one model. Therefore buyers don't need to pay for the options they don't want. Dealerships cannot raise the price just before the purchase. Its marketing campaign was unorthodox. They were marketed through social media sites, races, advertisements in movie theaters, posters, and regional viral campaigns.

When it comes to Scion parts, it also has an official online shop for customers to buy Scion OEM parts. These Scion OEM parts have been engineered to meet safety, reliability, and functionality standards. Plus it also provides customization for youth people to buy genuine Scion parts.