Land Rover is a British brand. It is owned by Jaguar Land Rover which is a multinational car manufacturer. It is ascendant in four-wheel drive, off-road capable vehicles. Nowadays Land Rover produces upmarket and luxury sports utility cars. It was granted a Royal Warrant by King George VI in 1951. It also received a Queen's Award for Enterprise for its outstanding contribution to international trade. Its primary market is Europe accounting for 40 to 50%. The rest half is its domestic market. It thinks people are very important. They create a pioneering spirit and positive atmosphere for collaboration and communication. It has been focused on making vehicles as efficient as possible. It keeps improving its efficiency.
Its design was created in 1947, using the Jeep chassis and components. In 1948, it officially launched its first Land Rover. Land Rover started with the series I. It proved hugely popular. Its production climbed to 16,000 from its first year. In this era, all models featured sturdy box-section ladder-frame chassis and light green. Its four-wheel system was updated. It continued to improve itself. It added more loading space and developed new power units. It is very classic. It introduced a 2.0-liter diesel engine.
It released the Series II at the Amsterdam Motor show in 1958. By 1976, it had produced 1 million vehicles. It introduced a new V8 version. It featured a flat grille. This lasts until 36 years later. Land Rover launched the coil-spring 90 variants in 1984. It released the Discovery in 1989. The Defender nameplate was finally introduced in 1990. It faced fierce competition in the early 1990s. In 2007, the original Defender was upgraded to a 2.4-liter diesel unit.
It provides a various selection of OEM parts and accessories. These OEM parts are manufactured to Land Rover's precise specifications by original suppliers. It aims to offer the highest level of service and quality genuine parts. Land Rover also provides aftermarket parts to thousands of owners worldwide. It has online websites as channels to sell aftermarket parts. It's easier for buyers to purchase than ever.