Chevrolet is an American automobile corporation. It was founded in Detroit on November 3, 1911, by William Durant and Louis Chevrolet. Also known as Chevy, Chevrolet was acquired by GM in 1918. Few other automakers have such a catchy nickname. Now it is the most international and popular brand of General Motors. In 2010, Chevrolet had operations in over 140 countries. And global sales in 2011 set a record with 4.76 million vehicles worldwide. Chevrolet is sold in the majority of global automotive markets. In 2013, Chevrolet has been awarded more J.D. Power Initial Quality awards than any other automotive brand. It has become one of the most recognizable automakers across the globe. In the U.S., it is known for its variety of vehicles and OEM parts. It has subcompact cars, muscular pickups, and beefy trucks. Its full OEM parts line is backed by GM. Its line includes genuine parts and professional aftermarket products.
The brand image of Chevrolet should not be underestimated. First of all, the word "Chevy" is simply fun to say. It's playful and familiar. And its memorable "bow tie" logo is also recognizable. Over time, Chevrolet has been known for different things. In 1927, its trademark elements were style and annual model updates.
Since the great recession, it has been focused on creating trucks and automobiles. Now, it is trying to produce electric cars. And automobiles they produce are more fuel-efficient. One example is the Chevy Volt plug-in hybrid. The model is a top-selling electric vehicle in the States. It was one of the first automakers to develop an all-electric car. And it will continue to be eco-minded. The Chevy Corvette is another iconic image of the automaker. The Corvette was born in 1953. It is the flagship sports car series. After eight generations of history, it is still the most representative of the American spirit of sports cars. 1.5 million Corvette have been produced so far. On April 25, 2022, Mark Royce finally announced that an "electric" Corvette will be introduced next year.
Its dealership has a fantastic parts center. The center has many OEM parts. So it can provide automotive solutions. Drivers can find OEM parts online. And they will come directly from the manufacturer. Its filters have a long development history. Chevy has more than 100 years of experience in making them. From engine oil or fuel filters to cabin air filters, it knows how to block harmful particulates.